The challenge
What needed to work
The challenge was consistency. Every sign needed to feel like part of one family while still adapting to different placements, finishes, viewing distances, and lighting conditions.
3D signage
Al Mutmaiz Group HQ signage rollout
A full headquarters signage package covering arrival, reception, internal wayfinding, and branded touchpoints across a twelve-floor office environment.
Client
Al Mutmaiz Group
Location
Dubai, UAE
Sector
Corporate headquarters
Service
Signage & Displays
Project overview
Al Mutmaiz Group needed a signage system that felt premium at the front door and stayed easy to navigate deeper into the building.
Project scope
48 sign panels
Delivery model
Phased production and installation
Our approach
How SmartPrinty handled it
SmartPrinty mapped the site, aligned finishes across all touchpoints, and staged fabrication in phases so installation could happen without disrupting day-to-day operations.
What was delivered
Scope built around the brief
- Exterior building signage
- Reception logo wall
- Floor directories and directional signs
- Meeting-room and departmental identifiers
- Installation planning and phased handover
Project Result
Work that is easier to understand and easier to act on
48
sign panels and branded touchpoints delivered
The finished rollout gave the headquarters a clearer arrival experience, stronger brand presence, and a more polished internal navigation system.
